Everybody loves fashion! We all love to present a style statement and be remembered. We all are conscious of the kind of fashion choices we wear and how we look. Many people are influenced with fashion statements of celebrities and now top fashion influencers.
Owing to our status as the People who love to follow them, the latest trends set by them; get inspired and are inclined towards their choices when they buy.
Fashion is evolving constantly. Although people are also influenced by the celebrities, models, peers and ensembles, designers, however the top Indian fashion influencers have turned out to be the most powerful motivators when it comes to the fresh fashion styles and insights.
People reiterate the creativity of fashion influencers on Instagram with their taste.
This advent has also changed the consumers’ expectations of a satisfying shopping experience from what it used to be. They look for reviews from other consumers & influencers to make informed purchase decisions. Therefore, apart from focussing flagship retail-outlets in busy highstreets, TV Ads, digital Ads and massive billboards, marketers are also focussing on building a robust social media presence that caters to a younger demographic who look out their shopping inspiration on social media primarily.
Indeed, 83% of young millennials prefer top fashion Instagrammers in India as their choice for taking fashion inspiration.
Moreover, as per Global Fashion Influencer Study, 86% of fashion influencers have purchased attires based on recommendations from fellow influencers.
Hence, intelligent fashion product marketers & brands are moving towards influencer marketing to leverage the power and influence of fashion creators and make themselves more relevant for cognizant customers.
This progression of influencer marketing has changed the fashion industry phenomenally. It has changed the entire eco system as customers with similar interests in fashion are more connected now, they also share their ideas, reviews and preferences on social media and this way brands are also improvising their fashion stuff by social listening.
However, fashion brands need somebody to select influencers, coordinate with them, make strategy, write scripts, execute the campaign. This all is done by an agency.
We are a Hastag Creatore that helps fashion brands with customized strategies tailored to their needs. We help marketers to understand factors explaining consumer attitudes toward fashion Instagrammers in India and thus better select influencers talented at creating purchase intentions among existing and potential customers. We devise strategies, stories, campaigns and execute with our creators.
Who Exactly Are Fashion Influencers?
Fashion influencers are people who produce fashion content on Instagram. Millions of eyes watch when these individuals talk about style trends, specific brands, popular culture dresses, prevailing outfits in budget, body stereotypes and more. The top fashion influencers in India not only possess the best industry knowledge & expertise but are at the front of the latest happenings in the fashion and glamour domain.
Fashion is an art! And fashion influencers have proven that they have mastered this art. With a decent number of followers, they are considered thought leaders in the fashion industry as they attract viewers with strong interest in stylish fashion items. They act as taste leaders which magnify others’ attention. Majority of them upload photos/videos on a daily basis to keep their community engaged and growing.
Indian Fashion influencers on Instagram deeply affect consumers’ fashion product consumption as they have the power to persuade followers’ opinion and purchase behaviour. Some of them have launched and built their own fashion brands too, fast-moving up the creator economy. To become the best version of ourselves, we all as followers, constantly seek their recommendations and creativity analysis to indulge state-of-the-art fashion in our lives.
However, unknown to some, these individuals think beyond their representation on billboards, magazine covers or fashion events.
Fashion influencers help people shed the skin of security by creating content that breaks stereotypes associated with body and clothing choices. Audiences are constantly exposed to affordable fashion and messages of body positivity, motivation and mental health which encourages them to adopt their choice of fashion with confidence.
Indian fashion industry is now worth 18.5 billion with annual growth (CAGR 2022-27) of 16.32% resulting in a projected market volume of US$39.42 Bn by 2027 and these creators are just increasing its charm.
Types of Fashion Instagrammers
Fashion Instagrammers belong to various sub-niches and are engaged in cross-channel functioning and operations. Let us take deeper insights in their classification. Fashion influencers are categorized on the basis of their number of followings.
- Mega fashion Instagrammers: More than 1 million Followers
- Macro fashion Instagrammers: 500K to 1 million followers
- Mantle strata fashion Instagrammers: 50K to 500K followers
- Micro fashion Instagrammers: 10K to 50K followers
- Nano fashion Instagrammers: 1K to 10K followers
Types of Content Produced by Fashion Influencers on Instagram
The fashionista Komal brings innovation and style to her clothing. She frequently experiments with vibrant colors, bold patterns, and styles that are anything but monotonous, creating stylish, edgy looks.
About the creator
Komal Pandey is one of the top Fashion Influencers in India. She has been a sensation for quite some time now.
Komal Pandey is famous for his distinctive, bold, and stylish outfits, which are always in line with modern fashion trends and are characterized by her daring and sexy looks. Her unique sense of style and confident presence have made her a standout figure in the fashion world.
While working as a fashion stylist and content creator with Popxo, Komal caught many eyes with her fashion-savvy ideas and fashion-forward thinking. She later shifted to creating content independently, which allowed her more creative freedom and helped her establish a personal brand.
KPIs
1. Komal has been featured in the top 100 digital star list by Forbes India.
2. Last year, Komal was awarded as one of the 35 most influential young Indians by GQ India.
3. With a total of 1.9 million followers, the influencer receives an engagement rate of 5.62% with an average of 3 million views and 200k engagements.
Brands Worked With
Swarovski, Nivea, Lakme, Coca-Cola, etc.
The influencer is loved for her engaging commentary and quirky comments in her content. (And of course her impeccable fashion sense!)
About the creator
Kritika Khurana, famously known as “ThatBohoGirl” and a fashion icon considered by many, is best known for her engaging content around GRWM (Get Ready With Me) videos.
She is famous for her impeccable style and relatable content. Over the years, she has built a loyal following by sharing fashion tips, beauty routines, and lifestyle insights.
Along with her engaging fashion profile on Instagram, Kritika, along with her sister, also hosts a Podcast of their own called, ‘What’s up sister?’
KPIs
1. Last year, Kritika Khurana won the Times 40 Under 40 award.
2. Kritika also won the Lifestyle Influencer Award of the Year 2023 by Cosmopolitan India.
3. With a total of 1.8 million followers, the influencer receives an engagement rate of 5-7%, with an average of 1 million views and 70k engagements.
Brands Worked With
L’Oreal Paris, Ajio, Pantene, Maybelline, etc.
Masoom Minawala Mehta is an entrepreneur, investor and fashion creator. She curates the best content on fashion.
About the creator
Masoom’s journey started as the founder and CEO of Style Fiesta, India’s first online fashion website. The fashion enthusiast has been featured in leading publications such as Vogue and Cosmopolitan, which clearly shows her potential and talent.
Masoom has also represented India at the Cannes Film Festival 2024 and her look was highly appreciated. From her dressing style to make-up to the way she carries herself, she can entice anyone with a mere glance.
Importantly, Masoom is running a content series of 100 days of supporting Indian designers, in which she promotes the talent of Indian fashion designers, helps them gain exposure, and supports the local talent in the Indian industry.
KPIs
1. She has been the winner of Cosmopolitan Luxury Fashion Influencer for two years.
2. Masoom recently launched her book called ‘She’ll Never Make It’ which made it on No.1 Best Seller on Amazon in India on the day of the book launch.
3. With a total of 1.3 million followers, the influencer receives an engagement rate of 3-4%, with an average of 600k views and 10k-15k engagements.
Brands Worked With
L’Oreal Paris, Strch India, Kerastase, All Things Baby, etc.
4. Rajvee Gandhi
Rajvee Gandhi is popular for her cute expressions and unique fashion statement. She loves posting her gorgeous looks while wearing different outfits on Instagram.
About the creator
Rajvee Gandhi is a popular fashion Influencer best known for her series of ‘AnotherDayAnotherEvent’ videos, in which she takes her audience into her world as she gets ready for various events and shares valuable tips on fashion, beauty, and lifestyle along the way.
She also curates content dedicated to dissecting the latest and upcoming trends in the fashion industry. As an expert in the industry, she offers insights into the fashion world through her keen observation.
Rajvee also owns an online thrift store, where she offers unique and curated fashion finds. Additionally, a portion of the audience’s purchase from her store goes towards supporting an NGO called Vishalakshi Foundation.
KPIs
1. Recently, Rajvee was invited to a Coca-Cola event, and while getting ready, she made an ‘AnotherDayAnotherEvent’ video that garnered 1 million views and almost 55,000 engagements.
2. Rajvee was recently invited to various prestigious events hosted by Guess, Birkenstock, Huda Beauty X Nykaa, Nothing India, Diesel, Hyphen, and more.
3. With a total of 1.2 million followers, the influencer receives an engagement rate of 6-7%, with an average of 400k views and 30k engagements.
2. Masoom recently launched her book called ‘She’ll Never Make It’ which made it on No.1 Best Seller on Amazon in India on the day of the book launch.
3. With a total of 1.3 million followers, the influencer receives an engagement rate of 3-4%, with an average of 600k views and 10k-15k engagements.
Brands Worked With
TRESemme India, RealMe, Love Beauty & Planet, Vivo, etc.