Nowadays, when people use Instagram on a regular basis, their views are also shaped by the site’s never-ending scroll. Until they, for instance, come across a product or a beauty trend and are persuaded and compelled to buy it.
And such is the power of Instagram beauty influencers, who will rule the market in 2024. These influencers are reinventing marketing in the cosmetics sector with their own combination of inventiveness and ethnic flair.
India’s beauty and personal care market is flourishing, projected to grow at a steady 5.6% CAGR from now until 2032 (Source Expert Market Research, IMARC Reports, Research and Markets).
And at the centre of this development are the beauty influencers in India, who have transitioned to become more than just social media celebrities. They are entrepreneurs and trendsetters who frequently work with major enterprises to introduce items that really speak to their fan base.
After all, it isn’t just about looking good. It’s about establishing a personally meaningful and culturally appropriate connection with beauty, making people feel powerful. Hence, these Influencers are not just promoting products, they are creating a movement that blends traditional beauty ideals with modern trends.
And in cases where brands have been seeking out a niche-based creator who appreciates the core of the products they promote, GRYNOW, the Hastag Creator globally, plays the most important role in facilitating these fruitful collaborations.
So, if you’re curious to see how these influencers are turning their Instagram feeds into a canvas of colors, styles, and bold new looks, why not dive deeper into their world?
You’ll see firsthand how they blend traditional beauty ideals with modern trends to create something truly spectacular in the sections we have covered below!
Who are Beauty Influencers?
Beauty influencers are individuals who use their knowledge, skills, and platforms to shape trends and opinions in the world of beauty and personal care. They primarily operate on social media platforms like Instagram, YouTube and Snapchat where they share content that ranges from makeup tutorials and skincare advice to hair styling tips and product reviews. These influencers have a substantial following, with beauty audiences that trust their opinions and look to them for guidance on all things beauty.
Typically, beauty influencers are passionate about cosmetics and many have backgrounds in makeup artistry, cosmetology, or fashion. However, what truly sets them apart is their ability to connect with their audience through relatable content and genuine interactions. They don’t just promote products; they create engaging experiences, often sharing their personal beauty journeys, challenges, and solutions.
Types of Content Created by Instagram Beauty Influencers
Instagram beauty influencers are at the forefront of setting trends and engaging with audiences through diverse and creative content. Their platforms serve as a blend of personal expression and expert advice, making beauty more accessible to their followers. Below is an exploration of the common types of content produced by these influencers.
List of top Indian Beauty Influencers on Instagram
The beauty and lifestyle content creator traverses imagination boundaries to explore new combination of colours, style and designs for something new, something exciting.
About the creator
Ideas come easy to the great mind of one of India’s best beauty influencers – Nagma Mirajkar. She has travelled the world, explored new cultures, taken inspiration from different styles and presented them to her dedicated audience through Instagram. From the palm trees in California to the Northern light in Finland, Nagma Mirajkar presents her look with mesmerizing backdrops to captivate audience imaginations.
KPIs
1. The recognised beauty creator has uploaded 3500 + content on Instagram which have together received an average 63K likes at an engagement rate of 1.78%.
2. Nagma Mirajkar was in California in her latest post, where she highlighted Aitbnb’s first iconic “The Up House”, inspired by the popular animated movie “UP”.
3. Nagma Mirajkar’s travel diaries, interviews, dance personal milestones, brand partnerships and much more are delivered through creative IG reels, which generates an average of 790K views at an engagement rate of 5.2%.
Brands Worked With
Grey Cloud, Netflix and Airbnb.
Mrunal Panchal helps her followers pick their best natural-looks, with minimalistic makeup use. She collaborates with international artist frequently and her growing popularity among beauty brands allows bring consumers closer to brands with powerful narratives.
About the creator
The charming and iconic personality Mrunal Panchal lives her onlookers awestruck with excitement every time she graces their screens in fashionable outfits and makeup combinations. She has developed a sizable Instagram following and reputation for her selfcare content.
Mrunal Panchal weaves convincing storylines to provide complete information for her audience – from a simple query of picking the right sunscreen to complete skincare routines with natural remedies and affordable products. This is why several beauty brands trust Mrunal to generate exposure for their products in India.
KPIs
Mrunal Panchal actively uses IG reels to promote beauty Products. Her latest video Demonstrating the different color shades in Nyx new Jumbo multi use highlighter sticks, received 612K views, 67.6K likes and 45 comments within a day.
Mrunal Panchals IG reels generate an average 3.18M views putting her engagement rate of 7.14%.
The beauty influencers overall post engagement rate stands at 56.4% with an average 259.6K likes and 11.05K comments.
Brands Worked With
UV squad, TIRTIR, Kylie Cosmetics, L’Oreal Paris, MARS cosmetics, Nivea, Lancome, Too Faced, Dior, Rare Beauty, Smashbox, Nyx cosmetics, Ponds, Pantene, Charlotte Tilbury, Nature Spell, Sephora, Personal Touch Skincare, Milk Makeup and Maybelline.
Amulya Ratan’s massive community, research based content and high engagement rate make her perfect candidate to generate exposure for lifestyle, makeup businesses.
About the creator
Amulya Ratan is a friendly neighbourhood digital creator whose larger than Life personality, great humour, attractive smile and passion to let her creative flow in the realm of fashion, lifestyle and makeup makes her one of the most formidable beauty influencers in India. There is no call she wouldn’t answer, no limitations she would not surpass in pursuit of excellence.
Followers worldwide are drawn to Amulya because of her transparent and raw approach to beauty. She lets her style flow into her everyday life – like when she travels, attends brand launches or engages in activities that make her happy.
KPIs
The Indian digital creator covers a range of beauty topics through variations in Instagram content. Her upload consistency, audience connection and ability to deliver the right information at the right time has taken her overall profile engagement rate to 5.94% with an average of 293.6K likes and 753 comments.
Amulya Ratan uses Instagram reels to share her personal and professional moments with her audience. Like when she promoted Tresemme’s heat protect spray in collaboration with Nykaa which brought 32.5K likes, 173 comments and 2.4M views.
Brands Worked With
H&M, Zara, Nykaa, Nestle, Vivo, RealMe, Tresemme and Myntra.
Parul Garg possesses complete knowledge about cosmetics. Her advice helps enhance any skin type with the right practical use of makeup.
About the creator
Parul Gargs exploits as a popular makeup artist, educator and entrepreneur are legendary. She has a makeup studio in Gurgaon India where she transforms people into drop-dead gorgeous gorgeous specimens for their special day. The Indian beauty influencer emphasizes minimalistic makeup to enhance natural looks. Her detailed tutorials and first impressions draw a global audience on YouTube and Instagram.
As an Educator Parul Garg welcomes beginners to expert makeup artists to learn or enhance their skills with practical beauty routines. She also highlights things her audience should not do as professional makeup artists.
KPIs
Parul Garg focuses on practical aspects of her expertise that is bridal makeup. Hence, see rely on videos to cover more details. She receives a whooping 19.52% engagement rate with an average 722.9K likes and 3.5K comments.
Reels are the most popular content format on Parul gargs Instagram profile With an average 25.7M views – peaking at an engagement rate of 5.17%.
The Indian beauty influencers latest reel where she is preparing a bride for her 25th wedding anniversary has 29.3M views, 1.5M likes and 4,223 comments.
Brands Worked With
Ricco India, Jewel Street.