Lifestyle is a way of living life and fashion is its consequence which is subjective to time, culture, social & ethical standards, trends etc. Lifestyle as a broad term defines how people make choices, and what shapes their attitudes & values. In earlier times, people used to copy the lifestyles of celebrities, cricketers, politicians, religious gurus and follow guidance by foremothers. Now the influence has spread its wings to peer and influencer word-of-mouth-recommendations.
The viral Alia Bhatt’s beetroot salad recipe, or Kritika Khurana’s post representing a face toner by Pure Sense World gaining good engagement, lifestyle influencers are appreciated by masses as lifestyle is a journey rather than a destination alone recreated by those with descent followings.
But, let us first understand who these lifestyle influencers are.
Masoom Minawala Mehta is one of the leading voices in women entrepreneurship and empowerment. She is helping young girls find their potential and guide them towards long-term successes.
About the creator
Masoom Minawala Mehta realized her love for fashion at a young age and went on to be one of the most sought after lifestyle Instagrammers in India. After working with numerous brands and sparking curiosity amongst millions, Masoom is paving the future for megastars of the fashion, beauty and lifestyle worlds.
Masoom Minawala Mehta is known for growing startups with her support. Her interactive social media posts build visibility for her clients on key channels. Magazines and news media like CNN, cosmopolitan and Vogue have dedicated the pages to narrate Masoom Minawala Mehta’s success stories.
KPIs
1. Masoom Minawala Mehta posts regular content on fashion, entrepreneurship, beauty and lifestyle. Her content gets global attention, taking the Indian lifestyle influencers engagement rate to 2.16%, at an average of 30.2K likes and 128 comments.
2. She posted an eight panel carousel post explaining the lessons she has learnt after a decade working in fashion. The post received 4.2K likes and 90 comments in an hour. Here, Masoom Minawala Mehta carefully highlighted her dressing, activities, accessorization and styling.
3. Masoom Minawala Mehta uploads multiple reels in a week. Her short videos depicting her luxurious lifestyle gets an average of 364K views at 2.25% engagement rate.
Brands Worked With
My Wish Care, HDFC Bank, Nykaa, Jaeger-LeCoultre, Loewe, Samsung, BMW, Estée Lauder,
Kritika Khurana loves exploring different fashion ideas and styles that personifies her identity.
About the creator
You will find Kritika Khurana’s face on the billboards in your city. The Times 40 under 40 award winner is a trailblazer in the fashion, beauty and lifestyle industry.
Kritika Khurana won the Creators United Mega Fashion Creator Of The Year award. She also is the recipient of the Cosmopolitan Lifestyle Influencer Of The Year award. This highly versatile and skilled content creator reaches millions throughher social media efforts, public speaking and blogging. Hindustan Times, Fablook and ABP news have featured Kritika Khurana for her many accomplishments.
KPIs
1. Kritika Khurana posts plenty of asmrz grwm and behind the scene content on Instagram which collectively get an average of 51.6K likes and 167 comments, taking the lifestyle influencers engagement rate to 2.64%.
2. Kritika Khurana’s unedited get ready with me reel with live hair styling and makeup received 997K views, 33.5K likes and 175 comments.
3. The fashion and beauty content creator is predominantly active in Delhi. Her reels get an average of 83.3K likes at an outstanding 32.35% engagement rate.
Brands Worked With
Indriya Jewels, Torqadorn, Kerastase, Bvlgari, Zivame, GAP
Jannat Zubair rahmani displays fast adaptability to different entertainment verticals. This allows her to get on the radar of new users. She is amongst the Ideal Indian lifestyle influencers to generate buzz and excitement for new product launches
About the creator
Jannat Zubair Rahmani’s rise to stardom began with an illustrious acting career. Jannat gained recognition in family drama for her interesting portrayal of family problems. Since then the Mumbai-based lifestyle influencer has taken to Instagram where she entertains millions through her dance acting, comedy skits, lip sync fashion and beauty content. Jannat has also appeared in shows like khatron ke khiladi and fullwa
Jannat Zubair stars in shows, appears for red carpet events and collaborates with fellow lifestyle influencers, draped in amazing fashion consisting of perfect outfits, matching jewelry and hairstyle. People are drawn to this content creator for a human, personality and talents.
KPIs
1. Jannat Zubair acting stints, fashion hacks and beauty inspirations delivered through captivating Instagram pictures and videos generate an engagement rate of 2.08% at an average of 507.6K likes and 7.6K.
2. Jannat Zubair Rahmani’s tauba tauba moment with Alygoni and Arjun Bijlani, for the announcement of Color TVs laughter chef, brought 26.8M views, 870K likes and 2943 comments.
3. As one of the best lifestyle influencers in India, Jannat Zubair Rahmani’s reels bring an engagement rate of 5.59%. She can effortlessly generate a maximum of 67.4M views on her short videos.
Brands Worked With
Amazon Fashion, Prime Video, Color TV, One Plus
Aashna Shroff Instagram content is honed to perfection with every detail a clear reflection of her illustrious lifestyle. She turns everything her followers think into reality.
About the creator
The winner of the Cosmopolitan Luxury Fashion Influencer The Year Award 2024 is here to give you the best life hacks and tips to glow everywhere you go. Meet Aashna Shroff, a popular Indian content creator who has represented top beauty and fashion brands as a model and ambassador. She uploads Instagram pictures and videos on topics like skin care, makeup, hair styling and wardrobe makeovers. Aashna always intrigues her followers with her impressive fashion combined with her travels and culture exploration.
KPIs
1. Aashna Shroff makeup tutorials, beauty hacks, fashion ideas and more attract a global crowd. Her posts have an impressive engagement rate of 4.67% at an average of 41.6K likes and 126 comments.
2. The Indian lifestyle influencers reel at H&M’s new store opening in Bandra has generated 131K views, 5927 likes and 68 comments in 4 days.
3. Aashna Shroff uploads at least 7 reels every week. Her engagement from short beauty, fashion and lifestyle videos stand at 2.33%, while receiving an average of 1.87M views.
Brands Worked With
YSL Beauty, H&M, Dior, Jimmy Choo, Benefit India, Nykaa, Tira Beauty, Uniqlo, Sephora, Simple Skincare India.