When we get quality entertainment, our brain releases endorphins, hormones that are responsible for feeling good. Today, we all use Instagram to get entertained primarily, where the top entertainment Instagram influencers in India are stealing everyone’s heart to stay more on the platform. And not surprisingly, India has more than 230.25 million Instagram consumers (according to Statista) — the largest Instagram audience in the world. In India, Instagram influences society and culture dramatically in the way individuals think, live, eat, dress, travel and purchase, where an average Indian devotes about 45 minutes on Instagram every day.
Who are Instagram Entertainment Influencers?
Entertainment Influencers create enjoyable content on Instagram—which is the panacea for unbeatable success that brands are after. They are helping marketers to boost their businesses and convert potential clients into loyal customers. So, when it comes to promoting and selling your products online, they are the best choice to get your target customers reach you.
How Brands Are Leveraging Entertainment Instagram Influencers’ Fame to promote their Products in India in 2022?
India is one of the largest content producers in the realm, where entertainment is one of the largest employer, The Indian Media and Entertainment (M&E) industry is a booming sector for the economy, backed by mounting consumer demand and enlightening advertising revenue. The Indian Media and entertainment market, has grown 17% in 2022 and reached $5.2 Billion It is expected to grow at a CAGR of 13% to reach $30.9bn by 2024.
In accordance with BCG report, it will grow between US$ 55-70 billion by 2030. Today’s consumers’ purchasing decisions are subjective to market trends – which entertainment influencers attain the power to regulate. Presently, 90% of people on Instagram follow a business. The platform plays an incredible role of bridging the gap between brands and consumers and over ⅔ of users agree. Moreover, 75 per cent of users have had a good shopping experience on Instagram with the majority of users expected to shop again from the same brand. Domestic companies are testing out the waters with the top entertainment Instagram influencers authorized by the best influencer marketing agency in India.
From a business perspective, Grynow is a treasure trove of all influencer marketing needs. Never before had brands been able to connect with their target consumers at a visionary level until now.
Top Entertainment Instagram Influencers in India 2022
1. Jannat Zubair
Followers: 42M Instagram:jannatzubair29
USP: Jannat Zubair has a highly engaging audience. The influencer has worked with prominent figures across the entertainment niche. She is an ideal candidate to help businesses get a foothold in untapped markets.
Jannat Zubair Rehmani, born on 19th August 2001, is a prominent Indian TV personality, lip-sync artist, singer and dancer appearing in Hindi soaps and movies. She has had an illustrious career in the industry securing nomination for the “Indian Telly award for the best child actor in 2011” and winning of “Gold awards for the best debut of the year in 2018”.
TikTok provided a platform where Jannat could express her inner dancer. She has produced multiple videos on the application and later brought her talents over to IG Reels. Overtime Jannat amassed a massive following of 42 M on Instagram. She started her social media safari in 2010 in Star One’s Dill Mill Gayye where she played the cameo role of a young beautiful patient Tamanna. Then she got another break, through Imagine TV’s Kashi – Ab Na Rahe Tera Kagaz Kora and Colors TV’s Phulwa in 2010 & 2011. She played the role of Young Phool Kanwar in Bharat Ka Veer Putra–Maharana Pratap and Pankti Sharma in Tu Aashiqui. After this she soon become the heart-beat of many fans. Later, she played a small but good role in the Bollywood film Hichki starring Rani Mukherji, as a student. She loves her younger brother, Ayan Zubair Rahmani, who is making incredible prints into show business as a developing star. Her best relaxations count sharing tongue twisters with family. Jannat and Mr. Faisu’s sweltering chemistry always creates magical on screens making fans question again and again if they are actually dating. Nonetheless, the two cleared up that they are just friends and are not dating. She receives an average engagement rate of 1.34% on her posts with average likes and comments holding up at 545K and 4357. She has 86.3K follwers on twitter Jannat is also active on YouTube where she posts vlogs, fashion, lifestyle and beauty content for her 3.4M subscribers. Since 2016 the channel has garnered more than 316,130,990 views. Also, she has has worked with 30+ brands including Apple, Nykaa, Amazon, Nivea, Dream 11, Vivo, Flipkart etc.
2. Sayyed Arishfa Khan
Followers: 28.3M Instagram:arishfakhan138
USP: Arishfa Khan enjoys the backing of a loyal following. She effectively convinces her audience to consider the products or services of a particular brand.
Arshifa Khan, born on 3 April 2003, in Mumbai, is an actor, model and social media Influencer from Shahjahanpur, Lucknow, India. She was one of the most followed creators on TikTok when the podium was at its peak in India. Before the ban, she had more than 28M followers. She has been a part of prevalent television shows including Veera, Uttaran and Baal Veer. Arishfa revealed that her mother, who was a stunt woman in movies, made many sacrifices to make her a star. She is inspired her to become an actress. Arishfa is a very active Instagram influencer and posts videos and pictures in similar concentrations. She uploads at least once every day, mostly at midnight She has a huge following of 28.3M with an engagement rate of 0.63%. On average Arishfa receives 551K views, 174k likes and 3K comments; for every comment there are 58 likes. She uploads dance, music, lip-syncs, humour, and promotional fashion-orientated content on her IG feed. As short video content, greater Orissa uploads Reel all the time. The top reel on the page is a funny voice over on Hindi parody; the video has 501K likes, 5,366 comments and 5M plays. Arshifa Khan also has a YouTube channel with 2.53M subscribers; she has uploaded 121 videos, which have amassed 175M views to date. She vlogs, provides makeup tips and performs pranks to entertain her YouTube audience.
3. Faisal Shaikh
Followers: 27M Instagram:mr_faisu_07
USP: Faisal Sheikh has a known track record of delivering results for Businesses. He is especially effective when working in conjunction with other influencers.
Faisal Shaikh aka Mr Faisu is one of the most revered actor, comedian, influencer and model from Mumbai, Maharashtra, India. He has a huge social media following spanning multiple platforms. On Josh, Faisal has a fanbase of 46.1M with 400.5M hearts. He got his initial shot at fame when his funny TikTok videos started making rounds on the internet. Faisal has a behemoth 27M following on Instagram and an equally impressive 1.3% engagement rate. He posts at least twice every day; most often at 1 P.M. The top entertainment influencer in India gets 1M views, 332k likes and 6K comments on average, putting the ratio between likes per comment at 53:1. Besides being a short video creator, Mr Faisu is also a fitness model, thus uploading tons of workout content and pictures in designer outfits. Faisal’s top post shows him in traditional Indian attire on the auspicious occasion of Jummah – the picture received 571K likes and 11.8K comments. Videos get 927.6K and reel 1.1M views on average. Faisal entertains his audience by dancing, singing and performing comical lip syncs. His most popular reel is a celebrity FaceTime prank. The video was played 11.2M times and received 665K likes and 5,554 comments.
Mr Faisu has endorsed sports betting app called “FairPlay” in one office Instagram post. 1XBET is the official sponsor of Mr faisu. Faisal also collaborated with influencers like Adnaan Shaikh to promote the Hollywood movie “Uncharted”.
4. Riyaz Aly
Followers: 26.6M Instagram:riyaz.14
Riyaz Ali is a lip-sync artist, content creator and internet celebrity from Maharashtra, India. He is popular among netizens for his keen sense of fashion and entertaining videos. Initially Riyaz was actively posting on Instagram; however it was TikTok that provided his career a much needed boost. In 2017, he was posting at least 3-4 videos daily on the micro-video sharing application. Today, he does the same on his official IG handle. His posts receive an engagement rate of 1.77%, which includes an average of 449K likes and 10163 comments. Riyaz created a YouTube channel in 2019, which currently hosts 368K subscribers. TikTok complications, vlogs and interviews make up the content on uploaded till date. “New TikTok Videos of Riza with Riyaz | Riya With Riyaz On TikTok” has been streamed 6.3M times; the channel has garnered 43,498,029 views. Riyaz has worked with Bollywood celebrities and appeared as the lead character in many Hindi medium music videos. He has partnered with some of the top lifestyle and tech companies like Gucci, Apple, Amazon prime, Tinder, Oppo, Vivo, OLX, Pepsi, etc.
5. Rohit Zinjurke
Followers: 22.1M Instagram:rohittt_09
USP: Rohit Zinjurke has a strong footing in multiple niches. Owing to an extensive reach, the influencer can generate awareness for a brand faster than most of his social media counterparts.
Rohit Zinjurke “reaction boi” is one of the few doyens out there with the power to influence the opinions of a large target segment. By producing content addressing multiple topics, the TikTok star from Surat has been making his mark on Instagram and YouTube. Rohit has 22M followers on Instagram. He possesses a very interactive audience base, which has brought his average engagement rate to 5.8%. The top entertainment influencer in India uploads motivational, romantic, comedy, music and dance-related content on his IG handle. On average his post gets 7M views, 1M likes and 18K comments, putting his likes to comments ratio at 71:1. Video gets a whopping 3.8M views, whereas, the shorter variant of the medium gets 4.4M views on average. Besides short videos, Rohit uploads his street, catalogue, runway, Glamour photos and behind the scenes moments on Instagram. Rohit’s top reel is him rocking a black tuxedo on the song “Kabiraa”. The post was viewed 23M times and currently has 2.5M likes and 19K comments. There is also an athlete side to Rohit; he spends his leisure time in the gym or on the basketball court. The influencer has more than one way to entertain his audience. In 2020, Rohit started a YouTube channel for vlogging and pranks. The channel has 3.01M subscribers and 73 videos. His content together has brought 179 M views.
6. Awez Darbar
Followers: 19.4M Instagram:awez_darbar
Awez Darbar, is a content creator widely known for entertaining his audience with his dance moves. He frequently appears in Hindi medium music videos and is one of the most popular Reel stars in India. The entertainment Instagram influencer has 2300 uploads on his official ID. He boasts an astounding engagement rate of 3.37%, coupled with an average of 3M views, 630K likes and 3K comments on each post – there is one comment per 188 likes. Awez uploads one content every alternate day and reaches an average of 10M users. There are a number of videos as there are pictures on his feed. Videos bring an incredible 1.4M views on average, whereas Reels clock in at 4.2M. The entertainment Influencers content is not restricted to dance or choreography. He also likes to travel, create motivational content, collaborate with fellow influencers on lip-sync videos and share moments with his fans. Awez Darbar has partnered with the fashion and Lifestyle brand spykar on their #YoungAndRestless campaign. Bollywood director, Sanjay Leela Bhansali wants the dancer to do choreography for his movies. Chocolate and bubble gum manufacturer Mars Wrigley in collaboration with Songfest India sought Awez for their music series “Doublemint FreshTake”.
7. Ajey Nagar
Followers: 15.4M Instagram:carryminati
Famous YouTuber, Gamer, Roaster, Rapper and Content Creator, Ajey Nagar (aka Carryminati) needs no introduction. With 35M subscribers, CarryMinati is the most subscribed solo youtuber in India. Ajay was already famous, but he really started hitting his strides after his video titled “TikTok Vs YouTube: The End” went viral. Since then he has broadened his horizon to explore additional verticals, for instance, Rap. The song, “YALGAAR – CARRYMINATI X Wily Frenzy” has been viewed 288M times, making it the most streamed video on the channel. Ajay enjoys a modest engagement rate of 11.85% on his IG content. He uses Instagram as an outlet to keep his audience updated on his upcoming live events, music releases, and videos. Carry primarily caters to Gamers as more than 50% of his content on Instagram is related to video games. He receives an average of 1.75M likes and 14,941 comments per post. The roaster never ceases to entertain his audience with his quirky jokes and friendly humour. Ajey is the official brand ambassador for Arctic Fox. The young influencer has been recruited for campaigns by top brands like Apple, Huawei, Oneplus, Lenovo, Zomato, Flipkart, Winzo and Balle Baazi.
8. Angel Rai
Followers: 16.9M Instagram:rohittt_09
USP: Angel Rai has a strong foothold in multiple genres of entertainment. She caters to a loyal following that interacts with her content. The top entertainment influencer in India can change the perception of your target audience towards your offerings for good.
Angel Rai, Mumbai-born singer, actor, lip-sync Artist and model, shot to stardom after her TikTok videos went viral. Before the ban, the influencer had 14.3M followers on the micro-video sharing platform. At present, she is active on multiple social media platforms and has a loyal fanbase of millions. Angel also pursues her music career and has released several songs.
With 26.1M, Angel Rai has the most followers on MX TakaTak. She also has a huge following of 16.4M on Instagram. Angel uploads at least one post every day, predominantly videos. For the number of followers she has an impressive engagement rate of 2.64%. On average her posts get 4M views, 476K likes and 4K comments – for every comment there a 150 likes. Reels are the most popular content on her IG handle. According to our analysis the medium on average gets 4.2M views. The top reel got 872K likes, 5,421 comments and was viewed 13.2M times by 10.7M users. The entertainment Influencer recreates funny Instagram trends, performs comical skits, dances, shares moments with fans, does lip-sync on popular bollywood music, performs challenges, posts lifestyle tips and keeps her followers updated on her upcoming ventures. Angel Rai has 1M subscribers on YouTube. Her channel has amassed 379M in views and has 209 videos till date. The doyens vlogs and uploads YT shorts.
9. Bhuvan Bam
Followers: 14.3M Instagram:bhuvan.bam22
Bhuvan gained widespread recognition for his funny skits delivered through his multiple on-screen personas. His audience can’t help getting attached to his characters as Bhavan has created unique personalities for each of them. The entertainer is known to pen his scripts. His YouTube exclusive series “Dhindhora ” received much love from his fans. The influencer is said to make his OTT debut in Disney + Hotstar’s, Taza Khabar. Additionally, Bhuvan Bam recently won the Mid-days Hit List OTT award for “Best Online Sensation”. Bhuvan has uploaded 184 videos on his YouTube channel and has amassed 4.72 B views. “BB Ki Vines currently has 25.4M subscribers. On Twitter, Bhuvan Bam has a following of 3.9M.
Bhuvan has a loyal fan base of 14.3M on Instagram. His posts behind the scenes content and updates related to upcoming YouTube video original soundtracks or exclusive events. The entertainment influencer boasts an impressive engagement rate of 5.83%. He uploads new content at least twice a week, preferably at 12:00 A.M. When IG reels entered the scene, Bhuvan Bam used a medium to share short snippets of his work to generate Buzz around his original project. The Reels feature funny dialogues and scenes performed by the multiple personas Bhuvan assumes in his YouTube videos. The comedy influencers’ content gets consistent traction. The first Reel Bhuvan ever uploaded currently has 36.5M views, 696K likes, and 2,311 comments. On average, Bhuvan receives 2M views, 831K likes, and 4K comments on all his posts.
10. Siddharth Nigam
Followers: 10.4M Instagram:bhuvan.bam22
Born and Raised in Allahabad, Uttar Pradesh, Siddharth Nigam is a multi talented personality who caught fame at an early age. He made his big debut by starring in Dhoom 3 and later went on to make a name for himself in television. Siddharth appeared as the lead roles in many music videos. The top entertainment influencer in India has been on the receiving end of many accolades like “People’s favourite TV actor” and nominations for the “Best Child Artist” award. Siddharth is making his entry in the music niche with the release of his first single “Tum Mili”. The 10.3M followers on Instagram are fan of his work. These users interact with Siddharth’s content frequently, bringing the young superstar’s engagement rate to 1.07% with average likes and comments at 110K and 1048 respectively. Siddharth has collaborated with famous tik tok influencers for dance and lip-sync video’s. Additionally, he posts about his travels, personal life, workout routine, on set/behind the scene moments, professional photo shoots etc. Siddharth Nigam has worked with Flipkart, Apple, zoom, Amazon, Vivo, Koovs on high profile campaigns. Lays has recruited Siddharth Nigam as the official brand ambassador. The youngster was also part of Tata sky social media campaign for brand awareness.
11. Garima Chaurasia
Followers: 14.3M Instagram:rohittt_09
USP: Garima Chaurasia innovates with different content types, to bring something new to the table every time.
Garima Chaurasia aka Gima ashi or Rugima is a famous content creator and influencer from Haridwar, Uttarakhand, India. She first grabbed the spotlight by posting short comedy and romantic lip-sync videos, on now banned social media application, Tiktok. Garima captured millions of hearts with her humble personality, cute smile and extravagant fashion sense. Garima is one of the most followed influences on Instagram – she has 14.2M followers and counting. She posts comical lyrical and dance lip-sync videos almost regularly. She has an engagement rate of 1.0%, putting her average reach at 1.5M. She also shares fitness tips and uploads travel content. Overall her posts get an average of 128K views, 12K likes and 2K comments – the ratio between comments and likes stand at 105:1. Garima posts twice as many photos as videos. Videos get 573K views on average, Reels get 528.5K. The top reel on the page is a dance video played 16.4M times by 13.5M IG users – It currently has 1.4M likes and 6726 comments.
12. Ashish Chanchlani
Followers: 13.9M Instagram:rohittt_09
Ashish Chanchlani is an Indian Content Creator based in Ulhasnagar, Maharashtra. He became a fan favourite due to his ability to adorn multiple personalities and produce outstanding expression befitting his characters. Ashish is a team player; he displays excellent chemistry with his on-screen cast, who appears in majority of his YT videos. “ashish chanchlani vines” is one of the most followed YT channels in the country with 27.8M subscribers. Since 2009, the channel has managed to pull in well over 3,828,562,316 in views. In 2020, Ashish won the ITA (Indian Television Academy award) for Popular Digital Influencer.
The comedian Influencer is active on Instagram as well, flaunting an impressive engagement rate of 11.74%, with each post receiving an average of 1.55M likes and 10250 comments. His content on the platform include teasers and Behind the scene posts of upcoming YouTube videos. Ashish is a huge fan of Marvel Cinematic Universe and franchise’s official brand ambassador in India. He recently collaborated with MCU for the promotion of their latest release – “Spiderman: No Way Home”. Likewise, he has worked with many Bollywood celebrities as part of their promotional campaigns. Brands like Vivo, Flipkart, Apple, MPL, Oneplus, Swiggy are some of the entertainment Influencer’s recurring partners.
13. Hasnain Khan
Followers: 12.8M Instagram:hasnaink07
USP: Hasnain Khan has collaborated with other influences on multiple campaigns. He recently promoted the movie “Uncharted” along with mavens, Adnan Shaikh and Faisal Shaikh. To help people affected by the pandemic, Hasnain teamed up with Josh in promoting their “Blue ribbon campaign”. Hasnain Khan aka “Hassu” is a well-established social media influencer, actor, content creator and model hailing from Bombay, Maharashtra India. The Influencer is part of team 07 which comprises notable personalities like Mr Faisu and Adnaan 07.
The 24 year old is an avid traveller and shares glimpses of his travel experiences with his followers. During his excursions, he creates short videos of comical lip-syncs, dance and motivational quotes. Hasnain also posts collages of the places he visits. Hasnain uploads at least four new pieces of content every week. You can catch his latest updates at 3:00 P.M. The entertainment influencer enjoys an average engagement rate of 1.58%. Combined his posts average at 545K views, 199K likes and 4K comments, bringing his comment to like ratio at 50:1. Hasnain has maintained a balance between photos and videos. Videos bring 553.2K and reels 421.2K views on average. The top reel on the page is a funny lip-sync video featuring fellow influencer Sana Khan. The post was viewed 4.2M times and has amassed 616K likes and 4,566 comments. Hasnain is also a popular name on YouTube. His channel has 256K subscribers and 239 videos till date. He uploads compilations of his popular IG reels and original music.
14. Adnaan Shaikh
Followers: 10.9M Instagram:adnaan_07dz
USP: Adnaan is an extended arm of his team. Together, they are capable of multiplying the reach of any business.
Adnaan Shaikh is an entertainment influencer, YouTuber, content creator, fitness model, dancer, and lip-sync artist from Mumbai Maharashtra India. He is a key member of Team 07 along with Faisal Shaikh, Hasnain Khan, Faiz Baloch, and Shadan Farooqui. At his height, Adnaan has 13.5M followers on TikTok. He transitioned to other social media platforms after the ban on the micro-video sharing application. Adnan has starred in several music videos; even producing rap songs. Over the years Adnaan has accumulated a large following of 10.7M on Instagram, comfortably putting his engagement rate to 1.23%. He has over 3319 posts, with a 2:1 photo/video ratio. The influencer receives an average of 110.7K likes, 276K views, and 1.9K comments per post. Every time Adnaan uploads new content, he is able to reach 900.6K viewers in one form interaction or another. Reels pull in an average of 320.1K views. Adnaan’s content includes lip-sync, dance, pranks, parodies, and humor. He also posts behind-the-scenes, fashion, and fitness photoshoots.
15. Sameeksha Sud
Followers: 10.4M Instagram:sameeksha.sud
USP: Sameeksha holds one of the most active fan bases. The influencer’s reach can effectively generate enhanced credibility and integrity for any brand.
Sameeksha Sud is an Influencer, actor and content creator from India. She got into the entertainment scene by starring in TV dramas like Baalveer. Before the untimely ban on the application in India, Sameeksha Sud had more than 20M followers on tik tok. She is still going strong on other social media platforms and her fans are with her all the way. Sameeksha performs dance, latest Instagram trends, song lip-syncs etc to keep her audience entertained. She also posts pictures in colourful dresses, vlogs about her travels, and shares behind the scene content from her personal and professional life. She actively uploads Reels; Sameeksha’s top reel features her trip to a hair salon. The video was played 3.3M times and has received 245K likes, 2,637 comments from 2.2M viewers. The top entertainment influencer in India has an engagement rate of 0.9% and reach of 1.4M. Sameeksha has a strong following of 1.1M on YouTube. She has uploaded 368 videos which have brought 691M views till date. Vine YT shorts makeup the majority of the content on the channel. In the last 30 days Sameeksha Sud has received 30.9M views.
Tata sky has roped in Sameeksha for their “Har Ghar Ki Khidki” social media campaign. The project was carried out using IG reels. Sameeksha (alongside other doyens) brought almost 10M in overall engagement with average views amounting to 8M.
16. Vishal Pandey
Followers: 10M Instagram:vishalpandey_21
USP: Vishal is a team player with an extensive reach in multiple market segments. The influencer has collaborated with fashion brands on multiple campaigns. He can work well with fellow Influencers towards achieving a brand desired objective. .
Vishal is one of the members of the “Teen Tigada” along with Bhavin Bhanushali and Sameeksha Sud. He often creates content with them and the fans can’t get enough. With 10M followers, the doyen is the second highest followed member of the trio. Before the ban on the micro video sharing application, Vishal had 11.1M followers on tik tok. Vishal is on his way to regaining the Tiktok numbers and he is succeeding. Currently the entertainment influencer in India has 10.1M followers on Instagram. He also has a substantial following of 29M on Josh. Vishal produces dance, fashion, comical and musical content for his followers. He has collaborated with Influencers like Adnaan Shaikh, Aashika Bhatia and Aliya Hamidi, but the ones that feature most in his videos are Bhavin Bhanushali and Sameeksha Sud. Vishal has an engagement rate of 1.02%. He gets an average of 630K views, 101k likes and 1K comments, putting his reach well over 1.3M. There is a 42:1 ratio between likes and comments. Vishal’s reel brings views in large numbers. The top reel on the page got 221K likes, 2,165 comments and was viewed 2.4M times by 1.7M users.
17. Rupesh Dewasi
Followers: 10.7M Instagram:superstar_dewasi99
USP: Rupesh Devasi possesses an active audience base that Is open to new concepts and ideas. The Influencer is known for bringing traction to a brand offering owing to his extensive reach.
Rupesh devasi a resident of Kota, Rajasthan, India is a popular lip-sync artist, model, influencer and content creator. The young lad had millions in following before the eventual ban on Tiktok. Since then has taken his talents to Instagram, MX takatak, Zilli, Snapchat YouTube etc and posted consistent content for his viewer’s consumption. Rupesh has built a modest IG following of 10.3M by uploading lip sync, funny, musical and dance videos. He is frequently collaborating with Influencers like Angel Rai and Aryan Rai. Together the entertainers have released a song titled “Teri Fikr”, which has amassed 6.1M views in a month. Rupesh uploads new content almost everyday. He enjoys an engagement rate of 5.36% which is rare for influencers of his following. Each post from Rupesh has the potential of reaching 11.1M users. He receives 1.4 average views on his videos. The entertainment influencer uploads more pictures than videos. According to our analysis, Rupesh receives 5M views, 584K likes and 3K comments on average, bringing his likes to come at a ratio of 175:1. Superstar Dewasi started his YouTube channel on June 14 2020. Rupees likes to vlog, upload trailers of upcoming videos and create comical YT shorts. The channel has 24 videos till date amounting to 12.5M views.
18. Faiz Baloch
Followers: 9M Instagram:faizbaloch_07
USP: Faiz Baloch is one of the few Influencers who are active on more than two social media platforms. He maintains variations in his content, thus ensuring steady growth in engagement levels.
Faiz Baloch is another popular tik tok star who has made his presence felt on Instagram. The influencer gained recognition when his comical, musical and dancing videos went viral. Since his shot to fame, Faiz has also dabbled in the surreal art of music creation. He released a song in 2019, titled “Nazar Na lag Jaye”, which was well-received by his fans. Faiz has brought his talents over to Instagram, currently entertaining his audience by performing voiceovers, skits and dances to popular Bollywood songs. The entertainment influencer flaunts an engagement rate of 1.56%. His content receives an average of 451K views, 140K likes and 1K comments. According to our analysis, there are 107 likes for each comment. Faiz Baloch uploads new content almost every day. The top Reel on his feed is a collaboration with Bollywood star Ajay Devgan. The post has received a massive reaction from the audience garnering 727K likes, 1,894 comments and 7.2M views. The Entertainer is also active on YouTube. Faiz uploads YT shorts, vlogs, pranks and PUBG gameplays on his channel. Currently, 272 videos are accounting for the 2.92M platform views. Besides YouTube, Faiz has 20.7M fans on Josh, 256K subscribers on Snapchat and 21.9K followers on Twitter.
19. Beauty Khan
Followers: 9M Instagram:cuty_beauty_ Khan
USP: Beauty khan is growing in influence on several social media platforms. Mamuda Khatun also known as Cuty beauty Khan is a short video creator, lip-sync artist, dancer and influencer from Kolkata, West Bengal, India. She has a huge social media following and creates entertaining content.
Beauty Khan has 9M followers on Instagram, averaging 745K views, 100K likes and 1K comments from all her posts – The ratio between likes and comments is 107:1. Combined, the numbers put her engagement rate at 1.14%. Mamuda Khatun is a famous lip-sync artist; she does voice-over on Hindi songs and funny/romantic dialogues. She is also a dancer and loves to show her moves on hit Bollywood single tracks. After Tiktok, beauty Khan saw reels as a viable alternative to showcase her talents. She uploads new content almost every day – 8:00 A.M. bring the peak time. The most-watched reel on the page is a dance video layered over a famous Bhojpuri song. The post got 179K likes, and 1437 comments and was viewed 2.4M times by 1.5M unique watchers. Reels get 545.4K and Videos 572.1K views on average. Beauty Khan also has a YouTube channel with 758K subscribers. She utilizes the platform to vlog, share short videos and upload her music. Mamuda has uploaded 89 videos, which account for 116M views. In the last 30 days, the entertainment Influencer has uploaded 10 videos and the channel bloated with an additional 12.1M views.
20. Ashnoor Kaur
Followers: 8.7M Instagram:ashnoorkaur
In 2020, Ashnoor won the International iconic awards for “Style icon of India 2020”. In 2021, she bagged the international iconic award for youngest Diva of India 2021. She also won the “Most Versatile Actress of The Year” the same year. In March 2022, the Instagram entertainment influencer won the Lords of trendz award for the “Most Influential Youth Icon”. Ashnoor does dances, music, trending challenges, product demonstrations, clothing hauls, beauty tutorials, yoga and provides Lifestyle tips. Ashnoor also shares glimpses of the activities she does in her leisure time. The top entertainment Influencer in India receives an engagement rate of 1.51%. She has an 8.7M loyal IG following that drops in frequently dropping to view her content. As result, Ashnoor’s interaction with her audience brings, on average 132K likes and 1214 comments per post.
21. Amit Bhadana
Followers: 8.2M Instagram:theamitbhadana
Amit Bhadana is a content creator, musician and youtuber from Delhi. In 2019 he bagged his diamond play button for reaching the 10M subscriber milestone. Fast forward to 2022, Amit has amassed more than 23.9M subscribers on his channel, making him one of the most subscribed youtuber in India. Unlike other popular content creators, Amit Bhadana maintains consistency in his uploads, while not compromising on the quality. He produces family-friendly comedy videos which everyone can enjoy together. Amit Bhadana has uploaded 5600 + posts on his official IG handle. He boasts an engagement rate of 4.9% with average likes and comments sitting at 394K and 5673 respectively. Since YouTube is his primary network of choice, Amit uses Instagram as a medium to provide behind the scene footage and sneak peeks on his upcoming YT videos. Amit recently collaborated with Amazon mini TV to produce a series with him as a host, called “Yaar Pyar Aur Boss”. Moreover, large conglomerates like Apple, Winzo, Armani, Bata, Vodafone, Aaj Tak, Nokia etc have worked with the entertainment Instagram influencer in the past.
22. Sonam Bajwa
Followers: 8.2M Instagram:sonambajwa
USP: Sonam has a strong foothold in the beauty and lifestyle industry. Brands approach her for a unique sense of fashion. From traditional Punjabi attire to trendy runway apparel, the influencer knows to own the style. Sonampreet aka Sonam Bajwa was born in Nainital, Uttarakhand and predominantly appears in Punjabi medium cinema. She also worked in Tamil and Telugu medium movies. Sonam won the PTC Punjabi film awards for best actress in 2020.
The actress has a huge Instagram following of 7M and receives 343K views, 186k likes and 962 comments per post. There is a 194 to 1 ratio between likes and comments. The majority of the influencer’s content features exclusive fashion attire, movie promos, fashion photoshoots, beauty product endorsements etc. Sonam uploads one content every alternate day; which can potentially reach 2.4M users. There exists a right balance between images and videos. The latter gets 273.2K plays. But Reel steal the show with an average of 1.1M views. The most popular reel on Sonam’s feed features a traditional Punjabi attire. Since the upload, the content has managed to attract 10.6M unique eyes which together contribute to 24.8M total views. Sonam has worked with L’oreal to promote the new hair colour range. She recently collaborated with Red Tape for their footwear promotion.
23. Krystle D’Souza
Followers: 7.3M Instagram:Krystledsouza
Born in the entertainment centre of India, Mumbai based Krystle D’Souza, ventured into television at a very young age. She has more than a decade experience riding on her shoulders with multiple accolades for her work in the facet of the industry. Times of India listed Krystle as the “5th most disable women on Indian Television 2017”. Although a major portion of her career was spent working in show biz, she is set to make a famous silver screen debut with the film “Chehre”. The title features famous bollywood celebs like Amitabh Bachchan and Imran Hashmi.
In 2017, Krystle launched an app called escape x; the idea was to create a platform where she could exclusively engage with her fans and share updates on her personal and professional life. She also uses the app to occasionally organize contests and meet-ups with her followers. Krystle’s official Instagram has more than 7.1M followers – courtesy of her lucrative acting carrier. The handle features almost 3000 posts. She uploads a wide range of content including professional photoshoots, beauty products, lifestyle accessories, movie promotions and behind the scenes. The entertainment diva enjoys an engagement rate of 0.65% with an average 46.8k likes and 219 comments per post. Pond’s has recruited Krystle as their official brand ambassador. She was also part of GoKwiks promotional campaign for the three day shopping festival. The top entertainment influencer has collaborated with brands like Bumble, Nykaa, MI, Apple Starbucks, urbanclap, Big basket etc.
24. Sagar Pop
Followers: 7.2M Instagram:sagar_pop02
Sagar Sabraniya aks Sagar pop is a top Instagram influencer with millions in followers. Sagar was born in Alwar Rajasthan and was quick to ride on the popularity of IG reels. The comedian boasts an impressive 3.28% engagement rate on Instagram. He uploads at least two posts per day and has a reach of 2.2M. Sagar predominantly uploads videos; the medium has brought 1.3M average views to his page. Reels are not for behind capping at 7:34K views. Overall the influencer receives 824K views, 239K likes and 1K comments on average – For every comment there are 202 likes. Sagar rarely picks audios from other creators and prefers to record his own voice. Viewers are guaranteed a good laugh after watching his videos. Sagar is also in the process of growing his following on Josh. He currently has 1.1M fans on the platform and 4.7M hearts.
25. Khushi Choudhary
Followers: 7.3M Instagram:khushi.vivekchoudhary
Khushi Choudhary a model, actor, and social media influencer, was born in New Delhi India. She is recognized for her dance, comedy, romantic and lip-sync videos on YouTube, Tiktok and Instagram. Khushi has a massive following of 7M on Instagram with an engagement rate of 1.8%. She’s frequently seen doing lip-sync, dance, comedy and romantic skits with her husband. Additionally, she has collaborated with Punjabi Influencers on multiple posts. IG reels are the Indian entertainment Influencers content of choice. She posts at least four times everyday; primarily at 10:00 A.M. Most of her videos have brought millions in views. The top reel on khushi’s IG feed won 35.4M views, 1.9M likes and 1,936 comments. This was a romantic video with her husband Vivek Chaudhary, over a mashup of the song “Let Me Down Slowly”. Khushi also likes to share the moments with her family and events from her travels. Besides Instagram, Khushi is active on YouTube. She created “Khushi Choudhary” on 28th, April 2021. The channel has 574K subscribers and 19M views till date. Khushi consistently produces challenge, reaction, and hack videos. Khushi and her husband Vivek, jointly produce content for their channel “Mr and Mrs Chaudhary”. India’s largest coupon and cashback application CashKaro has roped Khushi for their affiliate programs. She promotes the application and shares discount links on YouTube and Instagram.
26. Shirley Setia
Followers: 7.1M Instagram:shirleysetia
Shirley Setia is a singer, YouTuber and Radio Jockey from India who went from singing in her bedroom to performing at live events across the country. She gained recognition for her music. Many top National and International media outlets have applauded Shirley for the work. In 2016, Forbes magazine named her “Bollywood’s next Big singing sensation”, Hindustan Times recognised Shirley as “India’s YouTube sensation” and TVNZ crowned her as “One of New Zealand biggest International artists”.
Shirley has well over 1212 posts on her Instagram handle. This is the platform where she uploads Reels on makeup, songs, outdoor activities, holiday destinations, concert scenes, live gigs, dance, lip-sync etc. Thanks to her efforts, the entertainment Instagram influencer enjoys a massive following of 7M. She receives an engagement rate of 2.14%, with 150K and 609 average likes and comments. The singer also has a YouTube channel with 3.8M subscribers. Shirley creates original music and song covers on popular Hindi, Telugu or English soundtracks. Shirley also utilizes YT shorts to share her travel experience and throwbacks. Together, her videos brought 347,198,344 views. Shirley Setia has worked on social media campaigns for brands like Amazon, Vivo, Apple, bookmyshow, MTV, L’Oréal, Bata etc.
27. Nisha Guragain
Followers: 7.1M Instagram:iamnishaguragain
USP: Nisha has worked alongside top brands and Influencers on multiple online projects. She has been lauded for delivering desired results for businesses – i.e brand awareness, engagement and sales.
Nisha Guragain, is an actor, model, dancer and singer, born in Kathmandu, Nepal but currently residing in Mumbai, Maharashtra, India. Like most short video creators, Nisha gained recognition from TikTok. Before making the much anticipated transition to Instagram reels, the influencer had 21.6M followers on TikTok. Nisha is an expert dancer and presents herself gracefully in front of her audience. Her talents are on full display in several hit music videos. Nisha is active on several social media applications. On Instagram she has 7.1M followers and she posts new content everyday. Nisha Guragain has an engagement rate of 2.1% which is good considering the size of the influencers following. She uploads content related to lifestyle and entertainment. Nisha does lip-sync dance and glamour photoshoots. The entertainment Influencer maintained consistency during her time on tik tok – the trend she continues on IG reels. The most popular reel on the page received 2M from 1.4M unique users. Overall Nisha gets 583K views, 150K likes and 2K comments – for each comment there are 98 likes.
28. Bharti Singh
Followers: 6.4M Instagram:bharti.laughterqueen
Bharti Singh is comedian, actress, judge and host from Amritsar Punjab India. Popularly dubbed as the “Queen of Comedy”, Bharti has been honoured with The “Golden Petal Award for best comedian 2017”. Few years back she got the “Indian television Academy award for the best actress”, “Best Actress in a comic role” and “Big Star Award For Most Entertaining Jury/host”. Bharti is one of the top entertainment Influencers in India with 6M Instagram followers to show for it. She has uploaded more than 5000 posts on her handle which together receive an engagement rate of 6.21%. She also gets an impressive average of 375K likes and 2153 comments per post. As a popular comic in the country, her content reflects her unparalleled humour and funny demeanor. She keeps her audience entertained with her dialogues, dance or interactions with fellow cast members and Bollywood celebrities.
Bharti and her husband endorsed Big Bazaar on their social media profiles. The comedy influencer is a prominent voice against body shaming, hence she chooses to partner with firms that help women feel confident. She is a proud ambassador for Joy honey and almond body lotion. Moreover Domino’s, Go Airless India, Oppo, Flipkart, Maruti Suzuki are some of Bharti’s recurring brand partners.
29. Lucky Dancer
Followers: 6.2M Instagram:btwitslucky
USP: Arhan has made a mark in the entertainment and lifestyle industry at a very young age and thus he is a figure of authority amongst a younger crowd. In 2020, he was nominated for the “Godrej L’AFFAIRE IWMBuzz Style Awards for the Most Stylish Hair (Male)”.
Arhan Khan also known as lucky dancer is a famous dancer, choreographer, influencer, Tik-Toker and content creator from New Delhi, India. He gained prominence after his lip-sync and dance videos on TikTok went viral. After the ban, Indian entertainment influencer has been active on other social media platforms like MX takatak, Instagram and Josh. Arhan Khan has 6.2M followers on Instagram with an engagement date of 2.4%. He uploads new content almost every day; almost all of them are videos. Arhan posts about fitness, shopping, travel, dance and music – 9:00 A.M. is his usual posting time. Together, his content averaged 751K views, 138k likes and 3K comments. There is a 26 to 1 ratio between likes and comments. Arhans preferred content of choice is reels and he has tons of those on his IG page. The video format gets him an average of 705.3K views. The top reel on his feed is a lip-sync on the popular Hindi song, Pasoori. The video has 531K likes, 4,262 comments and was played 7.8M Times.
Arhan Khan is a top influencer with a keen sense of fashion. He can Rock almost any style and is loved by fans across the globe. He has worked with brands like club factory, Lay’s, Flipkart and Set wet on multiple social media campaigns.
30. Aashika Bhatia
Followers: 6.2M Instagram:_aashikabhatia_
USP: Aashika is straightforward and is an influencer who doesn’t like to mince words. Aashika’s audience trusts her to provide valuable information.
Ashika is an actress, model, singer and influencer, born in Surat, Gujarat India. She got country-wide acclamation from TikTok, however, she got a foothold in the entertainment niche years before that. Before becoming one of the country’s prominent social media personalities, Aashika worked as a child artist in the Indian television industry. Aashika Bhatia has 6M followers on Instagram with a 1.1% engagement rate. She boasts an average of 338K views, 54K likes and 305 comments per post – for every comment there are 181 likes. Ashika uploads a wide variety of content on her feed starting with photoshoots, selfies, bloopers, dance, funny lip-syncs, latest trends, skits and promotional posts. Ashika also likes to travel and uses Instagram to share her experience with her followers After TikTok, IG Reels proved to be a viable alternative for the Indian entertainment influencer – the medium brings 464.7K average views. The most-watched reel on the page was played 2.3M times and received 158K likes and 1,104 comments. Aashika joined YouTube in 2017 and has 109 videos up. In its lifetime, the channel has brought 15.7M views to the platform. Aashika primarily upload vlogs and YT shorts. She has posted 29 times, in the last 30 days. Aashika Bhatia has promoted the online trading platform, Binomo on Instagram.
31. Jumana Khan
Followers: 5.6M Instagram:jumana_khan
Indian born Jumana Khan is currently based in Dubai, UAE; however the Influencer enjoys a substantial fanbase in India, thanks to her Hindi medium content. Jumana receives an average of 60.3K likes and 348 comments per post, putting her engagement rate at 1.05% with respect to her 5.6M followers. She predominantly creates lip-sync Tiktok and IG Reel videos on famous bollywood songs and humour voiceovers. Moreover, her portfolio includes fashion, beauty, lifestyle posts. Jumana has a budding fighter inside her; she recently knocked out fellow influencer, Sarleena at the first ever female influence fight at social knockout 2.
The entertainment Influencer also has a YouTube channel with 173K subscribers. Jumana’s YT short on the viral song “Kacha Badam” has grossed 761K views in less than a month. Besides shorts, the influencer uploads travel/food vlogs, behind the scenes, dance and music videos. Jumana prefers endorsing products that help her audience maintain a healthy, radiant looking skin. She has worked with notable names like Oppo, Tanishq, Master Card, Tanishq, Lenovo, Amazon Prime, Boost, Mercedes etc.
32. Nisha Bhatt
Followers: 5.4M Instagram:nishabhattofficial77
USP: Nisha is armed with a beautiful face, bright smile and charming personality that attracts the audience in droves to her content.
Nisha Bhatt is a model, content creator, lip-sync artist, TikToker and social media influencer, born in new Mohali Punjab India. She has predominantly worked in the Punjabi Movie, television and music industry. Nisha came on the public’s radar after her TikTok videos started gaining traction. The maven had more than 10M followers when the micro-video sharing platform was at its peak in the country. After the ban, Nisha has taken her talents over to other social media platforms. Apart from Instagram, Nisha is active on Tiki, MX Takatak, Josh and YouTube. She has also featured in the hit YouTube music videos that have brought millions in views.
The singer has 5.4M followers on Instagram. She produces lip-sync content on popular Hindi/Punjabi songs and funny dialogues. The top entertainment Influencer in India has a following of 5.4M on Instagram. She has an engagement rate of 1.68% with an average reach of 808.6K. She has a sizable collection of pictures flaunting traditional and designer outfits. Nisha uploads new content almost every day. After Instagram introduced IG reels, the influencer has made the most of the medium. The short video format brings 248K views on average to her IG handle. Her top reel is lip-sync on the popular rap song “Khatam Hue Waande” by Emiway Bantai. The post has 1.5M views from 929.9K users.
33. Ansh Pandit
Followers: 5M Instagram:ianshpandit
Hailing from Ghaziabad, Uttar Pradesh, India, Ansh Pandit is a famous short video creator and influencer with a huge following. He is primarily known for uploading poems which serve as a source of inspiration, motivation and entertainment for many. The doyen has also featured in several music videos.
Ansh pandit uploads shayaris that are funny, comical, romantic and motivational. He has an impressive engagement date of 6.90%, boasting a reach of 3.6M. Before utilising reels, the entertainment Influencer uploaded tons of pictures, mostly commemorating his milestone achievements, travel experiences or moments with his fans. Overall his posts get 2M views, 347K likes and 2K comments; the ratio between likes and comments is 54 to 1. Ansh usually uploads new content every alternate day at 6:00 A.M. Videos get an average of 1.2M and Reels 929.2K views on average. The top post on the influencer IG feed is a funny reel featuring a dog. The content got 952.7K likes, 2.8K comments and 10.7M plays from 6.1M unique viewers. USP: Ansh has a loyal following because his audience trusts him for his sincerity. He writes dialogues by drawing inspiration from events in his life. The influencer maintains his composure and body language in all his videos.
34. Bhavin Bhanushali
Followers: 4.9M Instagram:bhavin_333
USP: Bhavin has a history of promoting fashion, lifestyle and sports Brands. He can get business products or services in-front of the right eyes.
Bhavin Bhanushali is an actor, singer, composer and content creator from Mumbai, Maharashtra India. His popularity skyrocketed after he lip-sync videos on Tiktok went viral. Bhavin featured in several TV shows and films alongside popular Bollywood celebrities. He had more than 9M followers on Tiktok before the platform was banned in India. Bhavin has been seen doing frequent collaborations with fellow Indian entertainment Instagrammers Sameeksha Sud and Vishal Pandey. He has amassed 5M followers on Instagram by posting lip-sync, dance, skits and funny content on his handle. Bhavin has a substantial engagement rate of 0.62%. He gets an average of 29K likes and 1K comments and enjoys a reach of 480.2K – for each comment, there are 21 likes. For Bhavin, IG reels became an alternative medium to showcase his talent and entertain his audience. Bhavin also has a YouTube channel with 139K subscribers. The influencer uploads YT shorts, behind the scenes, vlogs, movie teasers and music. The channel has 44.6M views from 266 videos. In the last month, the channel received 23 new videos and 8.5M views. Bhavin has endorsed earbuds from a truly wireless brand, Trukeind using IG Reels. Bhavin is also the official ambassador for sportswear brand “SPORTIFF”.
35. Sunil Grover
Followers: 4.9M Instagram:whosunilgrover
Meet Sunil Grover, an actor, comedian, and social media influencer from India. Many know Sunil from his portrayal of the character Gutthi from “Comedy nights with Kapil. His roles as Rinku Bhabhi and Doctor Mashoor Gulati from the “Kapil Sharma Show” were also well received by the masses. Throughout the years, the comedy influencer has starred in multiple Bollywood movies. The comedian has 4.8M followers on Instagram with an outstanding engagement rate of 1.8% on average. Each of Sunil’s posts get an average 613 comments, 86.1k likes (166:1) and 423K views, putting his reach comfortably at 1M. The Indian comedy Influencer posts five times more pictures than videos. The latter brings an average of 351.5K views. Introduction of reels helped Sunil extend his influence. Currently, reels bring 292.4K average views on IG. The influencer is very active on Instagram, posting every second day. Most of his content is uploaded at 12:00 AM. Reels are an ideal medium for Sunil to share funny clips from the show, travel vlogs, and behind the scenes from exclusive live events.
36. Monish Raja
Followers: 4.6M Instagram:monish_raja
USP: Monish is one of the few Influencers that create original audio for his videos. He has one of the most loyal audience bases in the social media space.
Mr Monish Raja is a popular short video creator, freestyle dialogue artist and influencer from Bundi City, Rajasthan India. He belongs to the category of mavens who do not sing or dance, but instead use their unique talent for words to engage with their audience. Monish is one of the few social media creators with engagement rates in double digits. According to our experts, the entertainment Influencer boasts an impressive engagement rate of 12.81%. Monish uploads at least two posts every day, usually at 8:00 A.M. Majority of his content include quirky and comical dialogues. The influencer averages 2M views, 581K likes and 4K comments; for each comment, there are 134 likes. Monish is a Maestro with words, hence posts more videos than pictures. The dynamic medium gets an average of 244.7K views. Reels is another popular content of choice which gets 1.9M average views. The top post with 29.5M views, 2M likes and 4,660 comments is a motivational short video.
Monish Raja is determined to expand his influence on other social media platforms. He created a YouTube channel on 24th February 2021, which immediately became a massive hit. Mr Monish Raja frequently uploads YT shorts and vlogs about his personal life. He has uploaded a total of 938 videos, which together brought 2.17M views.
37. Gungun Gupta
Followers: 4.6M Instagram:gungungupta
USP: Gungun Gupta has a charming personality that manages to capture the hearts of many.
Gungun Gupta is a notable social media personality who gained recognition for her dancing. The entertainment influencer has captured the hearts of many through her unique moves and great personality. Gungun utilizes the reach of IG reals to showcase her dance to the world. However, apart from dancing the influencer also does lip-sync on popular Bollywood music and dubs trending voiceovers. Her efforts have gained her a following of 4.5M on Instagram. She posts at least six times per day, usually at 10:00 A.M. She has an engagement rate of 1.31%, resulting from 165K views, 58K likes and 2K comments on average on all her posts. The ratio between likes and comments is 25 to 1. Gungun’s reels are quite popular, averaging 167.5K in views. The top reel on Gungun’s profile was watched 782.8K times by an audience of 433.8K. The video has 110K likes and 1,182 comments. In 2020, the influencer started a YouTube channel named after her. In just two years Gungun has managed to build a following of 29.8K and amass 266K views. She utilizes the platform for vlogs and short videos.
38. Dr Sonia Maan
Followers: 3.7M Instagram:soniamann01
USP: Gungun Gupta has a charming personality that manages to capture the hearts of many.
USP: As a notable personality in the nation Sonia understands her responsibilities to society. She shares content which helps raise awareness about the unethical practices happening across the country. She is cautious about her environment and presents herself accordingly.
Dr Sonia Maan is a popular actress and model born and raised in Haldwani, Uttarakhand India. She started her career by working in the Malayalam movie industry and later transitioned to Punjabi. The entertainer acquired stardom through frequent appearances in Punjabi movies and music videos. Sonia’s popularity as an actress and model got her 4M followers on Instagram. She uploads every alternate day with 11:00 A.M. being the most popular posting time. She gives equal preference to pictures and videos, getting a towering 3.6% engagement rate. The result of the high number is an equally engaging audience who on average gives 896K views, 89K likes and 186 comments. For each comment, there are 476 likes. Sonia will brighten your feed with mesmerizing glamour photoshoots, mesmerizing attires, fitness motivation, funny lip-sync and energetic dance moves. The Reel showcasing Sonia’s workout routine is currently the most viewed reel on her page with 2.4M plays from 2.1M IG users. Dr Sonia Maan is a proud ambassador for “Dhaagey creations” – a retail store for ladies’ wear. She has been recruited by several brands in Punjab to represent their products and services.
39. Nandani Sharma
Followers: 3.4M Instagram:nandanisharma512
USP: Nandani Sharma creates content that incorporates elements of fashion and lifestyle with music. She extrudes the vibe of a runway model while dancing to the beats of a Bollywood track.
Nandani Sharma is an actor, content creator, model, and influencer from Delhi India. She gained initial recognition from her modelling days and became a renowned social media star after her TikTok videos on dance, humour and music went viral. Nandani is now active on Instagram and regularly posts videos and photos for her audience. Nandani is one of the top creators on Instagram with a following of 3.4M. She posts at least twice every day, most notably at 8:00 A.M. Her content primarily involves dance, acts or lip-sync over popular Bollywood music. Nandani gets 209K views, 49K likes and 771 comments on average, putting her engagement rate comfortably at 1.45%. IG reels are the entertainment Influencer’s content of choice. The most-watched reel on Nandani’s feed has received 10.2M views, 570K likes and 3,080 comments. The post was a well-choreographed dance and act on Jubin Nautiyal’s song “Mast Nazron Se”. She has created more similar content with similar levels of engagement. The doyen also recreates popular Instagram trends and shares behind scene moments with family and friends. Additionally, Nandani posts fashion photoshoots in luxurious outfits.
40. Krish Gawali
Followers: 3.3M Instagram:krishhhhnna
USP: Acting, Editing
On Instagram, he has over 3.3 million followers and a 5.13 per cent engagement rate. On Instagram, he shares some gorgeous photographs. Krish also shared some of his TikTok popular videos on Instagram. He also has excellent editing talents, having worked on a number of Bollywood and Hollywood film posters. KG Creations has been watermarked on all of his modified photos. Jagga Jasoos, Civil War, Shivaay, Kaabil, Dear Zindagi, and Judwaa 2 are among the films he has altered posters for.
41. Sahil & Ananya
Followers: 3.2M Instagram:sahilgambhir_
USP: Authenticity & Personality
What were you like at the age of five? Most likely, a small child playing with toys or running about with your loved ones. If you look at today’s youngsters, you’ll see how smart they’ve gotten as the world has changed. Ananya Gambhir, also known as the expression queen on Instagram, is one such adorable youngster. Her videos on social media have frequently left everyone speechless. She was born with the ability to act, and she has been blessed with the acting talent that she has been showing on the internet. It all started when Ananya’s uncle, digital creator and actor Sahil Gambhir, put her in one of her films. The rest is history, as observed by everyone on social media. Sahil’s decision to be a part of the video was based on a spontaneous notion, and the film went on to receive millions of views. Ananya Gambhir’s videos feature her adorable emotions, which have caught the internet’s attention.
42. Pearle Maaney
Followers: 3.2M Instagram:pearlemaany
USP: Pearle holds tremendous influence over her audience (on and off-screen). She promoted multiple talent shows and movies on her official social media handles. The social media influencer is known to create awareness for brands she associates with.
Pearle Maaney is an actress, lyricist, YouTuber, and influencer from Kerala India. She became a renowned name in the engagement industry after appearing in numerous television shows and movies in the Malayalam medium. Pearle’s on-screen fame led to the creation of an online community, highly dedicated to the Influencer. Pearl has also featured in hit Tamil and Malayali music videos. Pearle has 3.3M Instagram followers and counting. She has an extensive reach of 2.3M, with a whopping average engagement rate of 7.58%. Pearle prefers to post pictures. Most of Pearle’s feed is cluttered with pictures of her adorable family, movie promos, work buddies and merchandise. The Indian entertainment influencer also doesn’t shy away from showing her dance moves. Pearle dancing with her husband on a popular English song got 6.6M views, 477K likes and 1,486 comments. The influencer also has a YouTube channel “Pearle Maaney” with 2.1M subscribers. She uses the platform to upload vlogs, interviews with celebrities, parodies, promotions, music videos, behind the scenes and cooking tips. She has more than 180 videos on her channel amounting to 313M views. The channel was bolstered with 16.2M views and 5 new content in the last month.
43. Priya Tiwari
Followers: 3.1M Instagram:priya_a08
USP: Acting, connect with audience
Priya Tiwari is a social media influencer, actor, dancer, and fashion model. She began her career on the TikTok short video app, where she rose to fame by posting short lip-sync dancing and comedy videos. She began generating stuff on Instagram and Youtube shorts when TikTok was prohibited in India. Her Instagram account now has over 3.1 million followers and a 9.51 per cent interaction rate after just 251 posts. Her most current reel has 427K views, and most of her reels have over a million views.
44. Sahil Choudhary
Followers: 3M Instagram:sahil.031
USP: Style, Fun-loving attitude
Sahil Chaudhary was an Indian Tik Tok celebrity. His great beauty, charming smile, style, and chocolate Huiate boy demeanour have made him famous. And now, because to his compelling clips, which have received millions of views on Instagram, he has earned the same fan base. He has a 3 million-strong following and a 4.47 percent engagement rate.
45. Zoya Jaan
Followers: 3M Instagram:zoya__jaan_
USP: Style, Fun-loving attitude
Zoya Jaan from Mumbai is a popular social media personality, model, content creator, actor, dancer and lip-sync artist active on Instagram. Additionally, she has also built a substantial fan base on MX Takatak and Moj. Zoya has an engagement rate of 7.45% which is one of the highest amongst influencers. She posts at least five times every week. The top post on Zoya’s feed is a reel, produced in collaboration with fellow influencer Angel Rai. The video has managed to pull 661K likes, 7,639 comments and 7.7M views from 6.5M users. The Indian entertainment influencer utilizes the features available on the platform to produce funny, romantic, musical and emotional content for her audience. On average, her posts get 2M views, 255K likes and 4K comments, bringing her like to comment ratio at 62 to 1. Each post from Zoya has the potential of reaching 6.2M users. Our expert analysis shows that the maven posts more videos than pictures. The former gets an average of 632.7K views.