From spicy Hyderabadi Biryani to drool- worthy Faluda Kulfi, top food influencers in India on Instagram have put in their time and sweat to find where to find the best dish! That is exactly why people follow them and trace their every movement- to satisfy their cravings of “Aaj Kya Khayein?”
With that spirit in our stomach, today we will explore the top Indian food influencers on Instagram that you must follow in 2024!
Social media has brought the food fraternity closer than ever. They interact and exchange information about recipes, exquisite food destinations, etc. The opinion leaders are commonly known as food Instagrammers.
For those who do not know what are food Instagrammers, let’s understand it first.
Who are food Instagrammers?
Food instagrammers are thought leaders on topics related to food and related aspects on Instagram Platform. They share various content related to recipes, ingredients, cooking styles, etc.Top Food Instagrammers belong to various sub-domains. Their curated content is dedicated for their followers/viewers to get aware and engage with suggested contents. Moreover, the food influencers also suggest various restaurants, places to eat, various raw materials, etc. for subscribers’ benefits.
The top food Instagrammers in India not only aid their followers in finding the best places and the best dishes to eat, but also help small vendors or new food outlets gain popularity due to their influence.
Many food brands tie up with our Hastag Creator to find the right food blogger on Instagram to promote their brand and achieve various other marketing goals such as more sales etc.
Statista reported that, Food market revenue in India amounts to $899.40 in 2024. Researchers further reported that the market is bound to grow annually with a CAGR of 8.62% till 2028. Cooking comprises various steps, like choice of spices, preparation techniques, raw materials used, etc have larger impact on the whole outcome. Some love to cook food, some love to eat food.
Which brings us to our text topic!
Types of Food Influencers on Instagram
1. Cooking Food Instagrammers:
Cooking food instagrammers prepare a certain recipe of their choice or on followers’ demand and document the whole steps and procedure involved in video format.
2. Baking food instagrammers:
Baking food instagrammers specifically focus on those foods which require baking for its fruition. Various bread, snacks, cakes, etc are prepared through this method.
3. Reviewing food Instagrammers:
These foodie influencers love to grab a good and tasty bite whenever they get a chance. They search for newer destinations and document their experiences.
4. Vegan food instagrammers:
Vegan food instagrammers support the latest vegan culture. They have their ideology where they certainly feel on cutting down animal related products.
5. Location based cuisine food instagrammers:
Every topographical feature offers its raw materials in a natural way. These raw materials and local tradition infuses to give birth to classical tastes. The location based food instagrammers create videos of cuisines and share with their followers base.
Now that you know about different types of food influencers let’s see how food influencers benefit your brand.
How Food Instagrammers on Instagram can help Food Brands?
Food brands are always in a dynamic traction to achieve their desired goals. If done manually or traditional ways, food brands will take forever even to complete their minor targets. Contract as well as beneficially to it, food instagrammers have a boon of influence over a major potential audience. Food Influencers can help brands in various ways, enlisted below are major pathways:
- Increased brand luminosity
- Sky rocketing brand and customer engagement
- Improved trust and preferability ranking
- Quick decisions leading to faster product consumption
- Remarkable rise in brand and product advocacy
- To the least, increment in brand awareness and visibility
The list of Best Food Instagrammers in India 2024 for bridging the gap between brands and food influencers for marketing and revolving opportunities.
List of Best Food Influencers in India 2024
1. Chahat Anand
Instagram Account: Chahat Anand
Food traveller who can go to corners of world for a good recipe
Chahat Anand identifies herself as a food influencer, food blogger on Instagram and digital creator. She loves two things to the core which are food and travel. She visits various places and tries the food and shares her review on her Instagram handle. She is active on other social media platforms like YouTube and Facebook.
Chahat Anand has curated her instagram highlights which talks about YouTube 1, Gujrat, You Decide, Agra, Rajasthan, Mumbai, keto diet, YouTube-2, Bangalore, reels, Goa, etc. This food Instagrammer has done several paid partnership collaborations with brands like Cadbury dairy Milk Silk, YouTube India, etc.
2. SPOONS OF DILLI
Instagram Account: SPOONS OF DILLI
Learn about the exquisite tastes of Indian cuisines
SPOONS OF DILLI Instagram handle is operated by well known famous food instagrammers in India, Aman and Surekha. They identify themselves as a food influencer, digital creator and food blogger on Instagram. They create a recipe from scratch and share with their audience.
SPOONS OF DILLI has curated their instagram highlights which consists of The Studio, 3 Years, Work with us, 2 Years, Lays India, Our 1st Q&A, 1 Year, etc. These best food instagrammers are also active on other social media platforms like Facebook and YouTube.
3. Gaurav Wasan
Instagram Account: Gaurav Wasan
Food is an essential part of his life persona and functioning.
Gaurav Wasan is one of top food Influencer on Instagram. He identifies himself as a food instagrammer , public figure and one of famous food instagrammers in India. He works in cross niches which comprises travel, lifestyle and foodie influencers. He has delivered an address in TedX too.
Gaurav Wasan highlights on Instagram talks about Jammu, Ajmer, Vaishno Devi, 1 Million reels, Amritsar, Varanasi, Gwalior, Lucknow, Nagpur, Priyanka Chopra Jonas, food and stories, etc. this foodie influencers mainly focuses on street vendors and informal gig workers so that they can get their due recognition.
4. Aarti Madan
Instagram Account: Aarti Madan
Learn the art of getting contentment with food and related aspects
Aarti Madan is a multi-talented foodie influencer on Instagram. She works in fields like food, home decor, spirituality, etc. she associates with being food instagrammer, chef, content creator, and foodie influencers. She is a chef and through her Instagram shares various recipes and preparation techniques to her wider audience base.
Aarti Madan highlights talks about Chai Lover, think About it, Happiness, Home, Ghar ka khana, behind Scenes, Me and Mine, Amazon finds, Bangalore, Vrat Special, Fun Times, Indian Sweets, Plant Love, Sandwich and Toast, Snacks, Lunch and dinner, Maggi lovers, press/Media, etc.
5. Tarla Dalal
Instagram Account: Tarla Dalal
If ‘Maa ke hath Ka khana’ was a Instagram profile
Tarla Dalal identifies herself as a best food influencer and one of the famous food Instagrammers. She has been awarded Padmashree for her efforts in the cooking niche. This top food influencer on Instagram loves to prepare various foods and cuisines. She shares her tips and tricks with her followers.
Tarla Dalal has created various highlights on her instagram handle which speaks about Reels, Thank You!, Desserts, YouTube Channel, Sandwiches, Sabjis and dals, Rotis, Drinks, Salads, chinese recipe, South Indian, Food Articles, Rices, Contest, etc. She is active on various social media platforms too, like Facebook and YouTube.
6. Neha Deepak Shah
Instagram Account: Neha Deepak Shah
Indiana Jones of food and culinary domain.
Neha Deepak Shah is an opinion leader influencer foodie. She closely attributes her identity with titles like food instagrammer and food blogger on Instagram. She has designated her work in various fields as recipe curator, food explorer, food scientist, and restaurateur. She has registered her presence on various social media platforms like Facebook and YouTube.
Neha Deepak Shah was a contestant in Masterchef season 4. This best food instagrammer has created her highlights which consists of dubai, Serbia, Thailand Dairy, Bangkok, Kolkata food, Kanji Vada, dubai favourites, Sirka Pyaaz, Mithai Cake, Vegan Meringue, nachos chat, dal makhani, Brookies.
7. ROHIT MAVLE
Instagram Account: ROHIT MAVLE
Loves to play food-hunt games across the globe.
ROHIT MAVLE identifies himself as a food Instagrammer and foodie influencers. This Food blogger on Instagram functions in various niches, which are Lifestyle, food, and travel. He also associates himself as being an actor, an engineer, and foodie influencer. He is active on other social media platforms like facebook and YouTube.
ROHIT MAVLE as the famous food instagrammers in India has curated his highlights which talks about Almaty, Contour Island, Taj, Wayanad, Poothali, ATS, Heritage Village, Cape, Goa, Agonda Cottage, Shivneri Fort, Hyatt Pune, Forest Hills, Cordelia cruise, Fern Samali, Rohit X MT, etc.