Nature provide food to us to live, however our ancestors discovered to process it to make it tastier and healthier. Innovations in food has existed since the dawn of time. The bounties of nature are abundant, and since time immemorial, humankind has brought them together in crescendo to create something remarkable. Every culture, every country, every city, every street, every corner on this earth has its own culinary stories to narrate. The stories can result from lifelong traditions or ingredients restricted to a place and time. Now is the time when food enthusiasts explore new destinations to explore and taste new innovations of food. Uncovering each tale with a beautiful story is now a few of many tasks of food YouTubers in India and abroad.
What was typically out of our reach is much closer than you think, thanks to the emergence of social media and food YouTubers. We are blessed with individuals who traverse the boundaries of region, custom, religion, tradition, etc., to bring the best cooking masterpiece human hands can produce. Food YouTubers have mastery over specific niches. They travel to places, try out the cuisines and provide fact-based honest opinions to their viewers.
These food experts also happen to be great marketing agents responsible for introducing new trends from time to time. Being the top Influencer Marketing Agency, we utilise the expertise of key opinion leaders of the food niche to generate brand awareness and build authenticity for food brands.
Today 65% of businesses prefer influencer marketing, and the reason is simple: “Influencer Build trust.” If you are a food brand looking to target an audience that are crazy about food, this blog is for you. Here, we will introduce the Top 100 Food YouTubers in India currently dominating the culinary niche.
But before that let’s understand what exactly food YouTubers are.
Who are Food YouTubers
Food YouTubers are content creators of YouTube, where they bring out various content related to cooking, food reviewing, healthy food and diets, restaurant and eateries reviews, etc. top food YouTubers create videos that are curated to suggest and advise their viewers/followers about the food topic they are concerned about. This way their audience is guided about new restaurants, hotels, food tastes, how to cook and many more!
Now that we know what food YouTubers are, let’s see the types of content they create on YouTube.
How Food YouTubers can benefit Food Brands?
Influencer marketing is booming at a fast pace, and in 2020, it turned out to be significantly more fundamental for brands to work with trusted food influencers to drive the discovery of their food products. It is evident that the scope of food and cooking YouTubers in India is on the rise as very few of us now rely on cookbooks to try something new. Social media provides us with all the relevant food content with a couple of swipes on the screen.
Food YouTubers have great potential to showcase their talent as well as associate brands in their videos, in order to elevate various key performance indicators for brands. Some of them are:
- Increasing brand recognition among subscribers
- Building stronger trust, reliability, and assurance.
- Identifying problems and offering solutions helps increase in sales funnel
- Brands can leverage creators popularity and can reach wider audience base
So, now let’s uncover the list of top food YouTube channels in India:-
Best Indian food YouTubers in India in 2025
MadhurasRecipe Marathi is a go-to channel for a wide array of culinary delights, like regional dishes, snacks, drinks, desserts, and more.
About the creator
Madhura Bachal is the founder of ‘MadurasRecipe Marathi,’ an all-Marathi food YouTube channel. She started her channel in August 2016, and it is the first Marathi food channel in the Marathi language.
She initially started her YouTube channel to spread Marathi food recipes. However, over time, her recipes expanded into various regional cuisines like Punjabi, South Indian, Indo-Chinese, and more.
Moreover, she also shares recipes across various categories including Baking, Veg delicacies, Non-Veg dishes, Snacks, Desserts, and Drinks.
KPIs
1. She recently received Ada Jijau recipient of the Best Sugaran Award 2024 on 22nd April 2024.
2. Madhura’s book ‘’Madhuraj Recipe’ has reached houses of crores of people through YouTube and she has an upcoming book combining culinary and dietetics called ‘Diabetes Friendly Diet Planning’.
3. With a total of 7.47 million subscribers, the channel receives an engagement rate of 2.6% with an average of 300k views and 5-6k engagements.
Brands Worked With
Colors TV Marathi, Red Label, Promotes her brand(Madhuras Recipe), etc.
What’s special about the channel is that the food prepared directly goes to the poor and hungry, offering hope and nourishment for the less fortunate.
About the creator
As the name suggests, this grandma cooks tasty vegetarian delicacies on her channels. The food is prepared in huge quantities for children and people who can’t afford a meal.
These channels that cook for a large number of people offer great insights when it comes to cooking with a huge quantity of ingredients.
This all can come in real handy if you have a gathering of people at your place for some occasion. This channel specifically cooks for the hungry and the poor.
KPIs
1. Veg Village Food opened their first restaurant on 8th November 2022 which was a dream come true for them.
2. With a total of 5.91 million subscribers, the channel receives an average engagement of 1-2% and an average of 500k views.
3. One of the channel’s popular videos has received over 146 million views and 961k engagements.
Brands Worked With
Ching’s Secret, etc.
Aside from posting food challenges, they also post videos showing their unique ‘eating style’, which some may find peculiar, while others find intriguing.
About the creator
Wake’N’Bite is a food YouTube channel hosted by Sanket and Sagar Sankpal. People generally eat to live but the brother duo Sanket and Sagar Sankpal live to eat.
Sanket is into ‘competitive-eating’ sport which hasn’t quite caught on in India. But people like him will see to it that it becomes the national sport (if it were up to him) and boy, can he eat!?
They create Food Challenges, Vlogs, and Review videos. They are also avid travelers and keep trying newer foods and why won’t they? Do you want to know where you can find the biggest platter of pani puri in your town or a gigantic pizza for your palate? Better yet, watch the brother duo gobble uploads of Food?
KPIs
1. With a total of 5.55 million subscribers, the channel receives an average engagement of 3% and an average of 100k views.
2. One of the channel’s popular videos is ‘3X GIANT CHINESE THALI EATING CHALLENGE’ which has received 14.5 million views and 321k engagements.
3. Along with food challenges, they are also avid travelers, recently traveling to countries like Vietnam, Nepal, UAE, etc.
Brands Worked With
FM PLAY, 334 Rummy, Tiranga Games, etc.
The founder occasionally features her family and friends in the channel to add a personal touch to the content.
About the creator
Madhuri Lahiri, the founder of MaddyEats, a channel dedicated to indulging in delicious food for the satisfaction of the audience. Madhuri promises to explore a variety of delectable dishes in her culinary journey.
In the channel, Madhuri aims to share her passion for food and her experiences with her viewers by creating enjoyable and satisfying content for all food enthusiasts out there.
Additionally, Madhuri keeps her followers engaged and entertained by incorporating food challenges into her content and passing exciting commentary and reactions throughout the videos.
KPIs
1. Along with YouTube, MaddyEats shares her content across platforms such as Instagram and Facebook.
2. With a total of 4.93 million subscribers, the channel receives an average engagement of 1.5-2% and an average of 1 million views.
3. One of the channel’s recent popular videos has received 41 million views and 427k engagements.
Brands Worked With
WOW Life