We all have been there; you know, the times when your brain cells work overtime to piece together an outfit that’s perfect for an upcoming wedding, birthday, gathering, or office party. You feel lost, and in that moment of desperation, your immediate instinct is to whip out your phone and search for options. Now, here is the tricky part: there is no end to options, which makes your quest (to look your best) even harder.
Now, as you begin losing hope, you see a YouTube video as one of the search results. You click on it, and to your surprise, you see your desired look coming alive in front of your eyes. That is an Indian fashion YouTuber who has saved you from a disastrous wardrobe selection. Few more videos and you know the latest fashion trends reserved for a few or available only in fashion magazines.
Fashion YouTube channels help people to dress well, style well, keep up with the latest trends and maintain a decent personality.
However, wrt, brands, they also approach these fashion creators to promote their stuff as they have thousands/lakhs of eyeballs watching their content in lieu increasing sales.
Being the Hastag Creator for promoting fashion brands, we have worked with some of the best fashion YouTubers in India who are recognized worldwide for their –
- Outfit Ideas
- Clothing Care Tips
- Skincare Routines
- Sustainable Fashion
- Styling Tips
- Product Reviews
And, of course, brand recommendations and endorsement.
Before we unveil our list of the top Indian fashion YouTubers, let’s first see who fashion YouTubers are.
Who are Fashion YouTubers?
Fashion YouTubers are trendsetters who through their expertise in the fashion industry create infotainment fashion videos and help the audience increase their awareness of the latest fashion trends, new styles, fashion tips and arena. The mere acknowledgement of fashion evokes excitement and these fashion creators set the narratives of fashion in audience consciousness.
Fashion YouTube channels employ various tactics to make their audience aware about everything in fashion. They try new clothes, talk about various interrelated aspects, pricing, national or international demands, etc. The videos are quite helpful and benefit the masses in standardizing as well as experimenting their fashion sense.
Types of Fashion YouTube Channels:
- Clothing and apparels fashion Youtube channels: The YouTubers try new clothes from various brands houses, try different clothes which goes with other clothes, Talks about color tones, wearing styles, etc.
- Makeup and Cosmetics: Makeup and cosmetics are plum on the cake. It helps in extrapolating the whole aura of clothing and appearance.
- Cloth caring and keeping: Clothes help in establishing persona and reveal their attitude. Clothes need proper care to help people look sharp and smart, for that many fashion YouTubers talk about necessary caring tips for clothes.
- Accessories and Way of presentation: Even the smallest things like handkerchief, cufflinks, ties, scarfs, gloves, etc can resign the whole clothing and outfit outlook. Giving due credence to that can help people outshine over others.
Why do Brands Work With Fashion YouTubers?
The life of a fashion YouTubers is divided between photoshoots, fashion shows, and everything the glamor world has to offer. Top Indian fashion YouTubers have their eyes peeled for the latest happenings in the industry. They try to absorb data at every chance and make it available to the audience.
The plethora of insights at their disposal makes their entities trustworthy figures for millions.
The credibility Indian fashion YouTubers have amassed draws attention from other stakeholders in the industry has led fashion brands, designers, suppliers, and retailers work with these fashion YouTubers to promote their products or generate sales.
That said, Indian fashion YouTubers resort to specific activities to uplift a brand.
For instance, they use/review the brand’s product, feature the company’s logos in their videos, and talk about the brand at press conferences/exclusive events or Fashion shows.
These activities help fashion brands of any size.
- Access untapped audience market
- Make the best first impression
- Introduce new fashion trends
- Generate interest in a new product
- Gain an edge over the competition
…amongst other things. So, let’s uncover the list of top Indian fashion YouTube channels in India whom you should follow in 2023 to stay ahead in the fashion industry.
List of Best Fashion YouTubers in India (2024)
Contents
- 1. Shruti Arjun Anand
- 2. Karron Dhingra
- 3. Trisha Paul
- 4. Megha Bahuguna
- 5. Sejal Kumar
- 6. Komal Pandey
- 7. Arshia Moorjani
- 8. Ranveer Allahbadia
- 9. Rishi Arora
- 10. Kritika Khurana
Read More
1. Shruti Arjun Anand
YouTube Account: Shruti Arjun Anand
Shruti Arjun Anand is the best creator for fashion and cosmetic videos.
Shruti Arjun Anand from Jhansi Uttar Pradesh is amongst the top fashion YouTubers in India. During her stay in the United States of America Shruti uploaded her first videos on makeup and hairstyling. However, after receiving tremendous support from the masses the YouTuber decided to give full-time content creation a shot. After coming back to India, Shruti dedicated her time to creating videos. Shruti now has one of the best fashion channels on YouTube with 9.95M subscribers. In the wake of her success, Shruti founded companies like Spice Up media and Shruti Makeup Private Limited.
The hard working mother of two has inspired many to follow their dreams. Fashion enthusiasts of all ages frequent her channel for her exciting and educative content. So if you want to gaze at some celebrity inspired makeup, eyeliner tutorials, skin care routine, fashion lookbook, clothing haul videos, shopping videos, DIY, bridal makeup, Indian style makeup, hairstyling tutorials or mehndi art with a dash of humor then you have come to the right place. Shruti has 639 videos which have brought 2.27B views to the channel. Her video on Modern Mom vs Desi Maa has received 98.2M views, 20.1K comments and 2.07M likes.
2. Karron Dhingra
YouTube Account: The Formal Edit
Karron got featured on NDTV Good Times, Brands and Bloggers Magazine, Maxim India, Mensxp, Times life, News X, Yahoo, The Chronicle and GQ. He was also the first man to appear on the cover of “Shades Of Women” magazine. Furthermore, Men’s Health named Karron as one of the 8 style YouTuber to follow. In 2019 Karan won the “Best Male Fashion Blogger Award” and in 2020 he bagged the Best Digital Creator Male Award.
Karron S Dhingra is a content creator, model, blogger who specializes in fashion, luxury and travel. Karron is also a lawyer by profession which Influences his personal style.
How can Karron Dhingra help you? As one of the top fashion YouTubers in India Karron possesses vast knowledge. He can help you with hair loss, provide hair care tips/routine and share acne, dark spot, black head, pigmentation removing hacks. He can also help you adorn the latest fashion with budget friendly outfits. Additionally Karron covers beard styling (for different face shapes) and suit, watches, shoe combinations. As a cherry on top, Karron also helps men as a dating coach.
The YouTuber has 4.15M subscribers on YouTube, 691K followers on Instagram and 65K on Facebook. He has uploaded 649 + videos on menswear and grooming which has brought 1.89B views to the channel. Karrons video on “Haircut Tips for Different Face Shapes” has received 4.81M views, 207K likes and 2.33K comments.
3. Trisha Paul
YouTube Account: INDIANGIRLCHANNEL TRISHA
In 2018 Trisha was named as one of the Top 10 Female YouTubers in India. The YouTuber was also counted among the 30 fashion vloggers who are ruling the glam world. Popular education platform Josh talk invited Trisha Paul as a guest speaker.
Trisha is a fashion blogger, YouTuber and skin care specialist from Kolkata India. She reserves an ardent love towards fashion and does not shy away from sharing it with the world.
Her channel is a go to place for fashion lovers seeking tips, DIY, home remedies, product reviews, and hair styling tips, makeup tutorials, look books, jewelry recommendations, home decor suggestions, weight loss tips and much more. Trisha’s recent video is a homemade DIY vitamin C serum for glowing skin. Similarly, the Indian fashion blogger has uploaded 622 videos which have got 351M views to the platform. Trisha’s highest performing video on getting clear glowing, spotless skin at home with aloe Vera gel received 58.6M views, 11.4K comments and 597K likes. On average, Trisha receives 13 4.9K views per video. Trisha also involves her husband and daughter in her contents.
4. Megha Bahuguna
YouTube Account: Perkymegs Hindi
Follow Megha Bahuguna to receive fashion tips for every face and body type.
Megha Bahuguna, a civil engineer from Delhi gained popularity for her makeup content. She always follows her heart and passion and urges others to do the same. Megha worked hard to grow her YouTube channel while having a regular 9 to 5 job. Even with all the hardships Megha fulfilled her duties as a mother splendidly.
After creating her YouTube channel in December 2017 and consistently uploaded fashion and vlog videos in Hindi. Megha also maintains another channel for videos in English. You can expect new videos from one of the top fashion YouTuber in India every Tuesday and Saturday.
Megha loves showcasing Indian ethnic wear in her videos. The YouTuber aims to change the perception of the world towards ethnic wear by creating her unique and fun style versions. Additionally Megha creates travel content, lookbooks, fashion under budget, wardrobe tours, celebrity looks, shopping hauls, provides hair care tips, jewellery tips, Indian fashion basics, vlogs, lipstick hax, makeup tutorials and skin care routines. She also talks about her life as a Mom. Megha created a video to provide fashion tips for short girls. The post became a hit receiving 6.69M views, 96.2K likes and 3.05K comments.
5. Sejal Kumar
YouTube Account: Sejal Kumar
As one of the top Fashion youtubers India Sejal Kumar has tons of accolades to her name. Sejal won the Instagram ”Fashion Account Of The Year Award in 2018″, “Instagrammer Of The Year for Fashion” in 2019.
Sejal Kumar from Gurgaon, Haryana India is a content creator, song writer, singer, fashion YouTuber and actor. Sejal has traveled across the globe and documented her journey on YouTube. She has also participated in beauty pageants across the country. The YouTuber has been featured on media outlets like Deccan chronicles, Headlines of Today, Livemint, India Today and many more.
Sejal creates a plethora of content including hair care and hairstyling, music, fashion, basic cooking, Indian outfits, DIY, festival wear, style on a budget. The YouTuber also puts together outfits from scratch for fashion enthusiasts including college and school students. The YouTuber channel has 1.39M subscribers and engagement rate of 0.49%. The fashion YouTuber has uploaded 728 videos which have brought 259M views till date. In the last 30 days Sejal uploaded 12 times and received additional 3.27M views.
Sejal has a strong social media following of 317K on Facebook, 842K on Instagram and 14.9K on Twitter. Sejal also runs a popular blog named the “Clothing Edit” where she recreates celebrity inspired outfits and documents her travels.